Full-chain plush toy manufacturer — Design, R&D, Production, Sales all under one roof. 15+ years, 32,000 m2 factory, 1,387 staff.
Started from a small plush toy workshop in Hanjiang, Yangzhou, gradually building standardized production lines during the golden era of Yangzhou's OEM plush export industry.
Established standardized production processes, mainly taking made-to-sample orders from toy wholesale markets in Yiwu and Dongguan, steadily accumulating craftsmanship experience.
Product lines expanded from single plush dolls into holiday gifts, pet toys and children's toys; business shifted from domestic-only to dual domestic & export tracks.
With the rise of B2B platforms such as Alibaba.com, launched cross-border e-commerce and upgraded production lines to international toy safety standards (CE, EN71, ASTM).
Formed a dedicated design & R&D team, transitioning from pure sample-based processing to secondary design capability, taking on orders requiring custom development.
Confirmed custom plush manufacturing as the core business, consciously evolving from an OEM processor into a design-capable custom factory.
Officially registered with RMB 5M registered capital — marking the full transition from workshop-style production to modern corporate governance; obtained general VAT taxpayer qualification the same year.
Defined the full-chain custom factory positioning, focusing on three key segments: custom plush manufacturing, IP merchandise development and foreign trade export.
To handle growing order volume, began planning a cross-region capacity layout beyond the Yangzhou HQ, with Ankang, Shaanxi selected as the new production base.
As home consumption drove plush demand through the pandemic, our stable supply chain and cross-border layout kept overseas orders growing — completing the first major capacity expansion.
Ankang production base officially launched, forming the Yangzhou HQ + Ankang dual-core layout; western labor and land cost advantages brought strong cost competitiveness while maintaining quality.
Design & R&D team grew to 40+ members with full-process capability from concept design and sampling to mass production — independently handling IP derivatives, corporate mascots and cultural-creative merchandise.
Introduced laser cutters, automated filling lines and other advanced equipment; launched a digital production management system, significantly improving delivery cycles and quality consistency.
Rated A-grade tax credit (maintained for consecutive years), with our tax compliance record officially recognized.
With dual bases fully ramped up, annual capacity exceeded 10 million units; client structure diversified into export + domestic + cross-border e-commerce.
To keep pace with growing orders, built two new 8,000 m² standardized production bases in 2025 and added 600+ frontline production staff.
New plants officially in production — total headcount exceeded 1,387 and annual capacity reached 15 million units, ready for large-volume orders and premium custom projects.
Complete process from design, cutting to finished packaging — all stages done under one roof.
Strict quality and compliance control aligned with US and EU market requirements.
Expert R&D team for custom plush toys and IP merchandise development.
